Wooden crates of fresh fruit and vegetables in a London wholesale produce market

A Fruit & Veg Company · London

Fresh Produce.
Supplied for Business.

Quality produce. Reliable service. Simple ordering. Supplied from London to restaurants, cafés, markets, hotels and caterers.

Explore Our Produce Order on WhatsApp Become a Trade Customer

Bought fresh every trading morning
Chilled market to kitchen
Delivering across most of the UK

Find Your Produce

Search our fresh range

Over 272 trade lines. Search, add to your order list and send it to our team on WhatsApp.

Popular

Browse the full trade catalogue

Fastest way to reach us

Message us on WhatsApp — 07304 295 949

Send your produce list, ask what's good on the market today, or set up a delivery pattern. Our trade team replies during trading hours — no account needed to enquire.

WhatsApp mobile line open until 8pm · Office 8am–4pm Trade enquiries only

Chat on WhatsApp Or call 07304 295 949

Fresh. Quality. Delivered.

Freshest Products.
Best Trade Prices.

At Deli Fresh, we believe that fresh should always mean the best. That is why we bring you the finest quality fruits and vegetables every day — carefully sourced, handpicked for peak freshness, and packed with natural goodness.

Freshest Quality

Handpicked daily to ensure maximum freshness and flavour.

Best Prices

Top quality produce at the best possible trade prices.

Wide Variety

A wide selection of fruits and vegetables to suit every need.

Customer Care

Friendly service and customer satisfaction is our priority.

Visit Us Today Message on WhatsApp

020 4569 1331 07304 295 949 uk@delifreshfruitandveg.com

Trade & wholesale supply onlyOrder by WhatsAppDelivering across most of the UKAvailability confirmed by our teamDaily market buyingSpeciality & exotic linesTrade & wholesale supply onlyOrder by WhatsAppDelivering across most of the UKAvailability confirmed by our teamDaily market buyingSpeciality & exotic lines

272+

Produce lines on our list

Specialist categories

6am

Market start, every trading day

6 days

Trade delivery days each week

What We Do

One Supplier. The Whole Produce Job.

Deli Fresh Food Farm Ltd supplies restaurants, cafés, markets, hotels, caterers, retailers and food producers with fresh produce every trading day of the week.

Full-range trade supply

Fruit, vegetables, salad, herbs, mushrooms, tomatoes, peppers, potatoes, alliums and pantry lines on one order sheet — no juggling three suppliers.

Specification buying

Tell us the size, grade, ripeness and pack you need and we buy to it, week in, week out, so your prep and plating stay consistent.

Cold chain integrity

Chilled handling and temperature-controlled vehicles protect shelf life, so what lands in your kitchen still has days of life in it.

Traceability and standards

Documented intake, supplier records and food-safety discipline throughout — the paperwork side of supply handled properly.

Account management

A named contact who knows your site, your service days and your standing lines — plus an online portal for your statement.

Hard-to-find lines

Everyday staples and the unusual asks — Karela, okra, yam, micro herbs, wild mushrooms — for every cuisine we supply.

Sourcing & Buying Power

The Best of the Best — Bought Well.

We buy at scale every trading morning, direct from growers, importers and the London markets. Volume buying and long-standing grower relationships mean top-grade produce at costs a single kitchen could never reach alone.

How we buy Browse the list

On the market floor at 3am

Our buyers are walking the London markets and importer floors before most kitchens open, tasting, grading and pushing for the best of the day's arrivals.

Direct grower relationships

Long-standing contracts with UK farms and European growers mean we buy at source instead of through layers of middlemen.

Volume that moves the price

We buy for hundreds of kitchens at once. That scale earns pricing and grades a single site could never negotiate on its own.

Best quality, lowest landed cost

Buying power plus our own fleet cuts handling and haulage out of the chain — you get top-grade produce without the premium markup.

Bought fresh every trading morningGraded to your specificationChilled from market to kitchenOne order sheet, full rangeTrade accounts with online statementsBought fresh every trading morningGraded to your specificationChilled from market to kitchenOne order sheet, full rangeTrade accounts with online statements

Our Operation

A Serious Supply Operation.

Buying, grading, cold storage and delivery run under one roof — a full supply operation, not a one-van round.

Open UK farm field with rows of leafy crops at sunrise

Commercial glasshouse rows of vine tomatoes

Graded crates of fresh produce on a wholesale market floor

Temperature controlled produce warehouse with stacked crates

Chilled delivery vans loaded for morning trade routes

It starts in the field

We buy crops planned with growers season by season, not whatever is left on a pallet.

500+

Trade deliveries handled every week

270+

Live produce lines on the list

6 days

Delivery days across our routes

24/7

Cold store and buying cycle

Our Range

Produce, Properly Organised

Specialist categories built for professional buyers — from vine and beef tomatoes to speciality mushrooms and exotic produce.

View full produce list

Fruit

Everyday and seasonal fruit lines

Vegetables

Core kitchen vegetables

Tomatoes

Vine, beef and speciality varieties

Peppers & Chillies

Heat and colour for every menu

Potatoes

Loose, washed and pre-packed

Onions, Garlic & Alliums

Kitchen essentials in trade volumes

Herbs

Fresh-cut and bunched

Salad & Leafy Greens

Crisp leaf, rotated daily

Mushrooms

Cultivated and speciality

Ordering

Trade Ordering in Four Steps

Step 1
Browse Produce
Search the catalogue or filter by category to find your lines.
Step 2
Build Your Order
Set quantities and add notes for packing or volumes.
Step 3
Enter Details
Add your business name, contact and delivery address.
Step 4
Send on WhatsApp
Your order opens in WhatsApp, fully written and ready to send.

Farm to Kitchen

Four Steps, Fully Controlled.

01 — Grown

Planned crops with trusted growers.

02 — Bought

Graded and bought at volume each morning.

03 — Held cold

Chilled store, picked to your order.

04 — Delivered

Our own chilled vans, agreed windows.

Speciality Produce

Lines Most Suppliers Don't Carry.

Alongside our everyday range we hold speciality and regional produce — from karela and dudhi to yam and plantains — for kitchens cooking beyond the standard menu.

Explore speciality produce

Karela

Okra

Dudhi

Plantains

Yam

Acur

A Day at Deli Fresh

From Market Floor to Your Kitchen Door.

Fresh produce is a daily discipline. This is how your order is handled from selection to delivery.

Early hours

At market

Our buyers select on the floor — grading by size, colour, ripeness and condition before anything is loaded.

Morning

Checked & packed

Orders are picked to your spec, packed by line and cross-checked against your order list.

Midday

Cold-chain handling

Leaf, berries and herbs are kept cool and handled carefully so they arrive in service condition.

Delivery window

On the road

Loads leave London for agreed delivery windows with trade customers across the UK.

From Our Yard

Inside Deli Fresh.

Real photography from our buying floor, cold store and delivery fleet.

Grower fields

Direct grower relationships across the UK and Europe

Glasshouse crops

Season-long continuity on salad and vine lines

Cold store

Temperature-controlled handling from intake to load-out

Delivery fleet

Chilled vans running scheduled trade routes daily

Who We Supply

Built for Food Businesses

Restaurants

Daily produce for à la carte and prep kitchens.

Cafés

Fruit, salad and juice lines for busy counters.

Markets

Volume supply for greengrocers and market traders.

Hotels

Breakfast, banqueting and restaurant produce.

Caterers

Reliable lines for events and contract catering.

Retail & Food Businesses

Shops, delis and food producers.

Why Deli Fresh

A Fresh Produce Supplier You Can Rely On.

Quality

Produce checked and graded before it leaves us.

Consistency

The same standard on every order, every week.

Freshness

Fast turnaround and careful handling in transit.

Variety

An extensive range including speciality and exotic lines.

Reliable Service

Straightforward ordering and dependable delivery.

Wide Delivery Area

Scheduled routes from London across most of the UK.

Fresh produce packed into a wooden crate at a wholesale warehouse

Seasonality

What's Strong, Season by Season.

Menus move with the seasons and so does our list. Ask our team what is eating well this week.

Spring

Jersey and new potatoes, asparagus season, spring greens, tender leaf.

Summer

Berries, stone fruit, vine and speciality tomatoes.

Autumn

Squash and pumpkin, wild mushrooms, figs, root vegetables.

Winter

Citrus, brassicas, forced rhubarb, hearty roots and stored lines.

Delivery Area

Out of London, Delivering to Most of the UK.

Our chilled fleet runs scheduled trade routes from London across most of the UK — as far north as Boston and Peterborough.

London base with routes reaching as far north as Boston
Orders placed and confirmed on WhatsApp
Delivery schedules agreed with your business

Ordering & cut-offs

Place an order the way that suits your kitchen

The office WhatsApp line is open 8am to 4pm, and our mobiles stay on until 8pm. Late additions are welcome — call and we will fit them onto the run wherever the load allows.

Office WhatsApp line
Open 8am – 4pm
Mobile phones
Open until 8pm
Outside those hours
Messages answered next trading morning

Enquire on WhatsApp Call 020 4569 1331

Or email uk@delifreshfruitandveg.com

Step 1

Send your list

Build an order sheet on the site or message it straight over on WhatsApp — no account needed to enquire.

Step 2

We confirm availability

We check the morning market, confirm grades and pack sizes, and flag anything we would swap for better quality.

Step 3

Chilled to your door

Loaded cold and delivered on our own vehicles across London and out to the Boston and Peterborough line.

Trade Accounts

Your Account, Online.

Live account balance and statement history
Invoices, payments and adjustments in one list
Your business and delivery details kept up to date
Sign in from any device, no paperwork chasing

Open the portal Create an account

Account summary

Balance overview

Invoice · DF-10482Outstanding

Payment receivedCleared

Invoice · DF-10461Cleared

Statement figures are uploaded by our accounts team and visible only to your business.

Our Standards

Quality Is a Process, Not a Promise.

Graded on arrival

Every line is checked for condition before it is packed for a customer.

Handled cold

Temperature-sensitive lines are kept cool from market to delivery.

Availability confirmed

Our team confirms what is available and suggests alternatives when a line is short.

Order accuracy

Orders are picked against your written list — no guesswork on quantities or pack sizes.

Trade FAQs

Questions Buyers Ask Us.

Do you supply the public?

No. Deli Fresh Fruit & Veg is a trade and wholesale supplier. We supply restaurants, cafés, markets, hotels, caterers, retailers and other food businesses.

Why are there no prices on the website?

Fresh produce pricing moves with the market. Prices are quoted directly by our team so you always get current trade pricing for your volumes.

How do I place an order?

Browse the produce list, add the lines you need to My Order, add your business details, then send the order straight to us on WhatsApp. Our team confirms availability.

Is there a minimum order?

Order sizes are agreed with each business depending on your delivery area and frequency. Speak to our team and we will set something that works.

Which areas do you deliver to?

We operate out of London and supply trade customers across the UK. Delivery days and windows are agreed with your business.

Can you source a line that isn't listed?

Often, yes. We carry a wide speciality and exotic range and can look into specific lines on request.

Crates of fresh produce ready for trade delivery

Start Ordering

Build Your Order List. Send It on WhatsApp.

No accounts to set up, no payment pages. Choose your lines, add your business details and our team takes it from there.

Browse Produce Message our team

Fresh Produce.Supplied for Business.